In 2025, real estate success is no longer just about listings, networking, or signs on front lawns—it’s about content. More specifically, it’s about video content. With buyers and sellers turning to social media, YouTube, and mobile searches to make decisions, real estate agents must embrace video marketing to stay competitive and visible.
The good news? You don’t need a full production crew or expensive equipment. With an easy-to-use video maker app, you can produce high-quality, engaging real estate videos straight from your phone or laptop. Whether you’re new to video or looking to step up your game, these 12 video types will help you stand out, attract leads, and build trust with your audience in 2025.
1. Property Walkthrough Videos
Why It Works:
These are the core of real estate video content. A guided walkthrough helps potential buyers experience the layout, features, and flow of a home without stepping inside. 
How to Do It:
- Start at the entry and move room by room.
- Highlight standout features (fireplace, granite counters, garden).
- Use your video maker app to add labels, room names, and transitions.
Tip: Keep it under 2 minutes for social media platforms like Instagram Reels or TikTok.
2. Neighborhood Tours
Why It Works:
People don’t just buy homes—they buy into communities. A well-made neighborhood tour builds emotional connection and answers the question: “What’s it like to live here?”
What to Include:
- Parks, local businesses, schools, dining spots
- Community events or lifestyle shots
- Distance to popular attractions
Use a video maker app like Canva or CapCut to blend clips with maps, captions, and music.
3. Client Testimonials
Why It Works:
Trust sells. Video testimonials from satisfied clients offer powerful social proof that your services deliver results.
How to Film:
- Use natural lighting and a quiet setting.
- Let clients speak naturally about their experience.
- Use your video maker app to add text overlays, branding, and music for a polished finish.
4. Agent Introduction Videos
Why It Works:
Buyers and sellers want to know who they’re working with. A quick “meet your agent” video builds rapport and credibility.
Include:
- Your background and experience
- Your approach to real estate
- Fun or personal facts
Keep it short, friendly, and use subtitles via your video maker app to enhance accessibility.
5. Real Estate Tips & Advice
Why It Works:
Educational videos help establish you as a go-to expert in your market.
Topics to Cover:
- “How to prepare your home for sale”
- “What to expect at a closing”
- “Top mistakes first-time buyers make”
Break complex topics into short clips and use your video maker app to add bullet points and icons for better retention.
6. Market Updates
Why It Works:
Timely, data-driven updates show that you’re informed and active in your market.
What to Share:
- Average home prices
- Inventory levels
- Mortgage rate trends
Design quick report-style videos using templates in apps like Canva or Mojo. Add charts or stats as animated overlays.
7. Live Virtual Open Houses
Why It Works:
Live open houses increase reach and give buyers a chance to ask questions in real-time.
Best Practices:
- Stream from Facebook, Instagram, or YouTube
- Walk through the property, answering FAQs
- Save and repurpose the live video using your video maker app
Edit highlight reels from your live sessions to reuse for future marketing.
8. Home Staging Before-and-After Videos
Why It Works:
Show the transformation a home undergoes with professional staging. This proves your value to sellers and gives buyers styling ideas.
How to Shoot:
- Record empty rooms and then staged rooms
- Create a split-screen “before vs. after” using a video maker app
- Add text to highlight design tips or changes
9. Behind-the-Scenes Content
Why It Works:
People love transparency. BTS videos help humanize your brand and show the effort that goes into each transaction.
What to Film:
- Prepping for an open house
- Reviewing listings with a client
- A day in the life of a real estate agent
Keep it raw and real—then clean it up with quick edits, captions, and music.
10. FAQ Videos
Why It Works:
Answering common questions saves time and positions you as a trusted resource.
Topics:
- “Do I need 20% down to buy a house?”
- “What is earnest money?”
- “When’s the best time to sell?”
Use a Q&A format, then polish it using your video maker app for branded consistency.
11. Success Stories & Case Studies
Why It Works:
This builds your reputation and shows results.
How:
- Share a story about a buyer you helped find their dream home or a seller who sold above asking
- Include client reactions, outcomes, and lessons learned
Use photos, video clips, and stats together in your video maker app for a storytelling format.
12. Holiday or Seasonal Greetings
Why It Works:
Helps keep your brand top-of-mind without selling.
Examples:
- “Happy Holidays from [Your Agency]”
- “Spring Market Update + Tips”
- “Fall Home Maintenance Checklist”
Use seasonal templates in your video maker app to create festive, branded videos.
Why Use a Video Maker App?
A video maker app empowers you to create professional-grade videos without needing complex tools or editing software. You can shoot, edit, and publish—all in one place.
Benefits:
- Easy trimming, transitions, and filters
- Add text, captions, branding, and calls-to-action
- Export in vertical, square, or widescreen formats
- Access to royalty-free music
- Use pre-made templates for faster production
Top Picks:
- StatusQ: Great for animated stories and promo content
- CapCut: Excellent for TikTok, Reels, and cinematic edits
- Canva: Best for branded, graphic-rich videos
- InShot: Simple and mobile-friendly for fast editing
Final Thoughts
In 2025, video is no longer a “nice to have”—it’s a must-have for every serious real estate agent. With just your phone and a video maker app, you can produce powerful content that educates, inspires, and converts.
Start with 3 or 4 of these video ideas, test your audience’s response, and scale what works. Whether you’re listing a new property, sharing expert advice, or simply showing your daily hustle, video helps you connect on a deeper level—and get more leads.