4 ways to use Instagram Stories polls to your advantage
The Instagram poll has undergone changes over the years, but the sticker still offers a lot of potential to generate connection and engagement across the network.
According to a study by Opinion Box, 82% of Brazilians follow a company or brand on Instagram and 44% use Instagram to interact with companies.
In other words, investing in resources to increase connections with followers and potential customers is no longer an innovative strategy, but rather an essential one for brands and businesses.
In this post, we will tell you the secrets behind using Instagram Stories polls and a step-by-step guide on how to use them. Do you want to Buy Instagram Followers if you want to buy Instagram followers then go thin site Singapore followers.com
How to create a poll on Instagram stories?
Not everyone knows, but there are two ways to create polls on Instagram Stories.
The first, and most traditional, is the voting method, which has two customizable answer options. After sharing the poll, users will be able to choose an answer (and see what percentage of votes each option received) after they vote.
The second is the intensity poll . With this sticker you can insert a question and an intensity bar, with a customizable emoji.
The idea is to give the user the possibility to answer in percentage terms what their opinion is about something . The perfect solution for those who didn’t feel satisfied with only two answer options, right?
Just like in the traditional survey, the user who answers the intensity survey will be able to see what the average percentage of responses to that question is.
And the creator will be able to view the poll results, including who voted and how they voted.
Increasing your proximity to users, discovering customers’ interest in products or services and generating interactions through stories are some of the benefits of using polls on Instagram.
How to create a voting poll on Instagram?
To insert a poll into Instagram Stories , follow these steps:
- Create the Story the way you planned.;
- drag the screen up and click on the “poll” option;
- choose a title (here comes the question to be answered by your readers);
- if you wish, edit the “yes” and “no” options, according to the item above;
- Finally, post it in your stories.
Done! You’ve just made your first vote!
Whenever you want to check the results, just go back to your screen and swipe up.
There, you will be shown what each person selected and which answer is winning. Remember that, like the other stories, the survey lasts 24 hours, so analyze the statistics before the time runs out!
How to create an intensity poll on Instagram?
To create an intensity poll, follow the same steps as for a traditional poll, and when choosing the poll sticker, choose the emoji slider icon for the intensity poll. Edit your question, choose which emoji to use, and that’s it!
4 ways to use Instagram Stories polls strategically
It’s not enough to just create polls for the sake of it. With the number of stories that users have access to, you need to capture the user’s attention and encourage them to interact.
To do this, the more strategy, the better! See 5 tips for creating surveys.
1. Know your persona and their preferences
The persona is essential for any successful strategy.
However, how are we going to create content or sell products focused on our ideal consumer if we have no idea who they are or what their preferences are?
Kind of hard, right? This app tool can help you with that! Below are examples of what we did on Singapore followers’ Instagram and which were among the best stories in terms of engagement.
2. Ask for an opinion on a product, service or support
Now you can ask your audience for feedback!
This direct contact will allow you to get an idea of what works and what doesn’t for the business, in addition to creating an even closer connection with the public.
Launching a new product? Take a poll! Want to improve something? Take a poll!
Simple, right?
3. Create a feeling of FOMO (Fear of Missing Out)
Fear of missing out, this is the concept of FOMO.
This acronym became very strong with the arrival of social networks. And we are proof of that, aren’t we?!
Stop and think: how long can you avoid checking your WhatsApp messages ? Or checking the mention your friend just made of you on Facebook?
This happens because of our need to always be connected and never miss out on an “event”.
This feeling can easily be used when creating a Stories poll!
Ask your followers if they already have a super popular product from your company, for example. This will create anxiety in the reader who selects “no” and then a sense of urgency to get it.
4. Make your followers more aware of the company
Do your followers really know the business? Can they identify the logo or name the industry in which the company they follow operates?
It is very important that people are clear about this. This is how you build a brand, a step that is somewhat neglected these days, but is fundamental to any digital marketing strategy.
Polls are a great way to quiz people about your company!
Now that you know how to engage your audience with polls on Instagram Stories, check out our 15 Instagram marketing tips and boost your results on the social network.
