How to Incorporate Your Company’s Identity into An Event?
Corporate events are a great way to engage people. Such events let companies boost their brand awareness and let them expand their reach into territories unimaginable before. Every now and then, social media highlights a highly successful event or one that is a complete failure. The first lets businesses boom and grow while the latter completely forces companies to disappear.
This article focuses on success, so it will contain points on how to create an event that embraces your brand’s identity. When the event resonates with your concept, design, and motives, you can engage attendees in the best way possible. Today, smart business owners are engaging the best event management companies in UAE, such as UrbanEvents for this purpose. With their assistance, companies can get guidance on how to design and execute perfect corporate events.
Are you planning to organize a big occasion this month? Then keep reading this article to learn how to incorporate your company’s identity into an event.
6 Ways to Include Your Brand Identity in Your Event
Organizing corporate events is exciting for any company but the actual challenge comes in the form of execution. They must include skillful planning, execution, and most importantly incorporate brand identity into each segment. This can be done by aligning the venue, décor, services, and everything related to the company’s identity.
Let’s delve deeper to explore some ways to include your brand identity in your event.
1. Choose a theme according to your brand
The first way to include your brand identity in your event is to choose a theme according to your brand. The theme of the event greatly depends on your goals and the type of services or business you conduct. The theme is important to dictate the success of your event.
The primary thing is to analyze what your event will have. For instance, is it a sporting event, is it a marketing event, is it a brand awareness event, and more? Once you’ve narrowed down your goals, you can create the best theme for your event. Whatever the theme, just remember to incorporate your brand identity into it.
2. Include Custom Decor Elements
The second way to incorporate your company’s identity into an event is to include custom décor elements. The décor of an event includes a lot of things. There can be two major types of décor elements: branded centerpieces and themed decorations.
Apart from these two, you must also customize the décor elements that portray your brand color, fonts, designs, and aesthetics. For example, if your branding has blue or red coloring, try to match your décor color with it to make your event official.
3. Incorporate sensory branding
The third way to include your brand identity in your event is to incorporate sensory branding. Sensory branding refers to sensory stimuli. They can be used to foster a unique and unforgettable impression of your brand. Sensory stimuli make use of any of your five senses or in some cases all of them.
Sensory stimuli include sound, sight, taste, smell, and touch. For this, you can use sounds, voice, scents, candles, lights, foods, drinks, giveaways, and more. Remember to add branding elements to the sensory elements to make your event exciting and memorable.
4. Branded Entryways and Pathways
The fourth way to incorporate your company’s identity into an event is to design branded entryways and pathways. This has to be one of the most exciting things people find in an event. People notice this right away and love to make pictures in branded entryways and pathways.
You can include large printed posters where your conference goal, message, and sponsor name can be seen. When people see such pathways and walls, they will take photographs to publish on social media and official handles. You can also arrange a photographer at the entrance as this will greatly catch the attention of incoming visitors.
5. Offer Branded Giveaways
The fifth way on the list to include your brand identity in your event is to offer branded giveaways. Giveaways are a great way to brand and market your event. When you present your guests with giveaways, they feel valued and they remember this all their lives.
To give the giveaways a branded touch, you can pack them on official printed paper and bags. This printed paper must have your logos and a special message on it. Giveaways can include gift hampers, pens, USB drives, charging packs, flowers, and more. Make your attendees’ visit truly worth remembering with getaways.
6. Select a suitable venue
The last and most important way to incorporate your company’s identity into an event is to select a suitable venue. The venue is the most essential factor when it comes to defining the success of your event. It has the power to make or break the situation. It is important to remember that you must select a suitable venue that aligns with your branding needs.
A preferable venue must contain the requisite space, walls, parking, restrooms, a kitchen, and more. You can use the available space to incorporate your branding items skillfully that would catch the attendees’ attention. To get help in branding your event venue correctly, you can get assistance from a reputable event management agency in the UAE.
Organize Engaging Events to Build A Positive Brand Image
Brand image is very important for businesses and organizations. It can bring in a lot of revenue and create loyal customers for companies. The key to doing it is to incorporate your brand identity into your event. For this, you can contact a reputable event management agency that can help you build a positive brand image.
