In today’s digital landscape, people can access thousands and millions of websites. Each website serves a purpose and users access them to get desired results. Without a website, no company, individual, or cause can operate and survive today. This is because the rate of internet adoption has penetrated people of all ages and genders, and people find extreme convenience through it.
If you are also planning to create a website, now is the best time to get started. However, there are certain things to consider when getting your website developed. The most important one is typography. Typography in simple terms is the fonts that people use in their documents and in this case your website. The fonts are the basic visual elements but they can greatly dictate the success and failure of your newly developed or redesigned website.
Keep reading more to learn how to choose the best fonts for your website.
Top 6 Ways to Select Suitable Fonts for Your Website
Fonts are crucially important for developing websites. During the web design stage, it is important to choose and finalize them. This is because modifications post-design phase can be a headache. Some tips for selecting the right fonts include using readable and accessible fonts. In addition, you must use fonts that don’t affect the website’s speed and performance.
With that being said, let’s delve deeper to explore some ways to select suitable fonts for your website.
1. Align fonts with your brand and design
One of the top ways to select suitable fonts for your website is to align them with your brand and design. The fonts that you use on your website must match with your brand voice. These fonts must also align with the professional design of your business including letterheads, business cards, logos, emails, newsletters, and more.
Your font must also match the type of business that you are operating. For example, jagged and rough fonts for adventurous and entertainment companies while simple and decent fonts for formal businesses. The type of fonts used will evoke emotion of the clients so they must be used smartly. If you are confused, you get assistance from skilled designers to help you choose the right fonts. For this, you can contact the best Dubai Web Design Company and let them guide you about incorporating the most suitable fonts in your website.
2. Choose fonts that are readable
One more way to select suitable fonts for your website is to choose readable fonts. Using unreadable fonts is an unwise strategy. Web designers never suggest using uncommon and unreadable fonts. This is because people don’t spend time on websites that are hard to read and interpret.
Some examples of readable fonts are Helvetica, Arial, Georgia, Tahoma, and Roboto. You can also use other fonts that look readable. In addition, you must also keep the font size decent. Too big fonts will appear disruptive while too small font size will be unreadable.
3. Use complementary fonts
Another way to select suitable fonts for your website is to use complementary fonts. The best practice to use different forms on a website is using complementary fonts. Complementary fonts in typography look similar to each other and create harmonious paring for texts.
Remember not to use more than 3 complementary fonts. The three types are primary fonts, secondary fonts, and accent fonts. The primary fonts are the most visible and should be used in headers and titles. The secondary should be used for the body and bulk content of a website. The accent fonts can be used for specific purposes like CTA and important buttons that draw attention.
4. Use fonts that improve website speed & performance
One more way to select suitable fonts for your website is to use fonts that improve website speed and performance. Now you might be wondering how a font can improve or deteriorate the website’s performance and speed. The answer to this statement lies in the fact that fonts consume space just like files.
If you use fonts that have a bigger file size, they will load slowly on the page. These fonts will also reduce the loading speed and performance of the website. On the other hand, web-safe fonts load faster as they are designed and optimized to work on browsers. The Typotheque and Fendra font family is a good example of web-safe fonts.
5. Select fonts for website accessibility
Another way to select suitable fonts for your website is to factor in accessibility. Accessibility is highly important for websites these days. Many people are born with visual impairment and seeing disabilities. However, their disabilities don’t hinder them from using the internet.
This is why you must create accessible websites so special people can use them too. To create truly accessible websites, start by creating clear and straightforward typefaces free of excess ligatures. You can also add a speaker button on your website to let visually impaired individuals listen to the browsing experience. You can also enable keyboard navigation to make your site more accessible.
6. Seek guidance from professionals
The last yet most effective way to select suitable fonts for your website is by seeking guidance from professionals. People who think they can develop and design on their own often end up in digital disasters. This is because web design isn’t a DIY activity. People don’t have the necessary tools, knowledge, and expertise to conduct this activity.
This is why you must seek professional guidance to carry out web design and choose the right fonts for your site. Web design companies have a plethora of experience and extended market presence to cater to your website designing needs. With their assistance, you can choose the best fonts and designs for your website and web projects.
Create Aesthetic Websites Professionally
Website designing isn’t a simple task. It involves countless man-hours, research, and robust strategies. Using the right fonts is one of the most important strategies because your website should have an aesthetic website design. Get in touch with the best web agency to create aesthetic websites professionally.
