In the age of media, attention spans have plummeted lower than ever. Businesses have to stand out, and nothing does this as well as an explainer video. Whether it’s a start-up trying to pitch its product or a big company launching a new service, such services are fast becoming an essential tool for communication. What makes these animated explainer videos so effective? Let’s delve into the exciting world of explainer video animation services and discover how they can turn your business into a visual storytelling powerhouse!
Explainer Video Animation Services
Explainer video animation services, in essence, are the creation of short, interactive animated video clips explaining a business idea, product, or service in an easy-to-understand style for marketing, customer education, and internal training. This is a feature of explainer videos: they can take a concept that may seem too complicated for people to understand and break it down into little chunky bites that are digestible, informative, and entertaining.
Why Explainer Videos Are So Popular
There’s a reason why explainer video animation services have been storming the marketing world. They’re engaging, entertaining, and most importantly, effective! Here are just a few reasons why businesses everywhere are embracing the power of explainer videos:
1. Engagement: People love videos! There’s no secret that a video is much more attractive than plain text. You’ll seize your audience’s interest from the very first moment using an explainer video, which means your message will be much more memorable.
2. Complex ideas simplified: Do you have a product or service that is really difficult to explain? No worries! An explainer video uses animation, voiceover, and storytelling techniques to make even the most complicated concepts easy to understand for your target group within just two minutes.
3. Boost Conversion Rates: You want more sales or sign-ups, right? The perfect explainer video animation service pushes your visitors to become customers. Did you know that studies prove that including an explainer video on your landing page can bump up conversion rates by as much as 80 percent? That’s a pretty solid reason to add one to your marketing efforts.
4. Brand Opportunity: An explainer video is not just for communicating a message; it is, in fact, a tremendous opportunity to showcase your brand personality. From the tone of voiceover to the animation style, colors, and characters. Everything is customized according to the personality of the brand.
Ever wonder how that gorgeous explainer video is done? Here is a glimpse into the normal process of creating an explainer video:
1. Concept Development: This would define the core message. What do you want your audience to know? This would be where you get to collaborate with the video production team on defining the big ideas and what they aim to achieve.
2. Scripting: The magic of the explainer video can be wielded through a good script. It starts with creating a crisp, easy-to-understand, concise, and clear-cut narrative. The message written on the paper should convey your intention or idea in such a manner that it interests the audience, yet is understandable at the same time.
3. Storyboarding: As the script is finalized, the next would be storyboarding. It visualizes your ideas and makes them bigger than those scribbled on some pieces of paper. The storyboard outlines each and every scene of an animation, with a sense of how well the video is going to flow.
4. Animation & Voice-Over: Time to have fun animating that part! The team will take your storyboard and convert it into a lively video. Ensure your tone well fits your brand. And professional voice-over is overlaid.
5. Review and Revisions: Upon completion of the video, you can review it. Feedback is appropriately taken. Any necessary tweak or revision is done before the final product is delivered.
Explainer Video Types
There is no such thing as a one-size-fits-all approach to explainer videos. Explainer video animation services are divided into various categories that will meet the needs and styles of the target audiences. Let’s take a look at some of the hottest ones:
Whiteboard Animation: Basically, this style is hand drawings on white, which replicates drawing ideas on the board in real-time. It is very simple, clear, and awesome for educational content.
2D Animation: It is one of the most adapted choices for explaining a product or service in an exciting and colorful way. Colored, dynamic videos can easily match your brand’s style.
3D Animation: In cases of products and technology demonstrations that are very complex, 3D animation adds depth and realism. This is indeed more expensive than 2D animation. Yet it creates a more sophisticated work that is detailed, and informative.
Live Action with Animation: A recombinant of live-action footage with animated elements, this creates a jolly mix of real-world imagery and creative graphics.
Advantages of Explainer Video Animation Services
So what are the real benefits of using explainer video animation services for your business? Let’s break it down:
1. More Viewers Remember: Further, people tend to remember information better when it is presented in video form than when it is written out. When you combine an engaging visual with a coherent narrative, your audience will remember more of your message.
2. Sharable Content: In addition, an explainer video is a sharable content. The leaders in online video delivery, YouTube, Facebook, and Instagram focus on video content, and your bespoke explainer video is likely to go viral and spread the word beyond your immediate audience.
3. Better SEO Ranking: Adding videos to your website improves your search engine rankings. Engines like Google, as long as you’re keeping the visitor on your site longer, think that your content is very valuable and relevant.
4. Cost-Effective Marketing: Explainer video animations, with respect to any other kind of marketing service, promise a great return on investment. They are relatively cheap to produce while leaving room for display and usage on multiple platforms. Such marketing can be very cost-effective in terms of boosting your marketing.
Conclusion
The animation service for an explainer video is the latest trend and the best way for modern marketing strategies, making complicated ideas simple, engaging audiences, and boosting conversions. These animated gems can be very productive tools for almost any business.
You must be either an existing brand that wants to enlighten your audience or a startup seeking a way to make your product explainable. Explainer videos can give you the stylish and creative approach you need to ensure success. If you haven’t yet tapped into the potential of explainer video animation services, now is the time to bring your ideas to life in the most engaging way possible.
