Every business looks for marketing methods that work. Good marketing can motivate contacts and customers to take action that will benefit them and generate revenue. One of the most effective methods to do that is through door-hanger marketing.
When it comes to door hangers printing, there are no visual distractions. So, take something that works well and transform you into something exceptional. Here are the top tips to create professional door hangers for your business.
1. Specify Your Marketing Objective
Avoid making your marketing try to reach everyone. It is general and vague. Even if a general design for your plastic door hangers works, it is difficult to attribute an ROI to the campaign as it lacks a trackable metric by which the success of your business is measured.
The best door hangers are the ones that are built around one objective. In a door-hanger marketing campaign, there are a few marketing objectives you can pursue. Choose one and focus on the whole marketing campaign around it. Your purpose is to get new and more customers for your business.
2. Define Your Target Customers
Research to find your target audience. It is an important step in your door-hanger marketing campaign. Collecting key data, such as income, age, gender, interest, and location, helps you create custom plastic door hangers that are primarily focused on your target audience. It will enable you to put together an attractive message or offer and improve your chances of positive responses.
3. Include Compelling Text Along with a Special Offer
To attract customers to what you have to offer, you have to include a catchy headline and interesting copy. These elements are what will attract customers to check out your services or products. To create an enticing door hanger copy, you should add the following elements.
a. Headline or Title- A headline or title should reveal what the door hanger is all about. Ensure that the headline is clear and easier to read.
b. Body- The body of the content is the message under the headline. This can be used in the form of bullet points or small descriptions that explain the offer and offer further details.
c. Limited Time Offer- Including a time-limited offer often motivates customers to take action. It can be a special discount, coupon, or free consultation. You can also incorporate the offer within the text or include it in the call to action.
d. Call to Action- A CTA will tell your customers what they have to do next- download an app, visit a website, or call a number.
No matter what you are including in the door hanger, it should be interesting.
4. Use Relevant and Clear Images
Good copywriting is essential. The images on door hangers are typically the first thing that catches the attention of your target customers. This is the reason design and graphics matter a lot. Ensure that the door hangers have a strong design and image that makes your brand appear unique. Go for images that will show what you are selling, and your business will be able to help. Do not use abstract images, as they can confuse your target customers.
5. Select the Right Font
The font you select can significantly influence the overall look of your door hanger design. Choose a font that will not only convey the right message but also be easier to read. For instance, if you are promoting a serious service or product, choose a formal font. But if you are promoting any fun even, choose a font that is creative or playful.
Don’t forget about the font hierarchy. Use a bold, big font for the headline for grabbing attention. To summarize your offer or message, use mid-sized fonts. Further details can be added using smaller text. Finally, for the contact information, use a relatively large font so that it is easy to find for the target customers. Font hierarchy will enable you to make the most of the space available on the door hanger.
