If you’re a first-time author, you’ll quickly realize that building your platform is crucial for marketing your book. A book promotion services expert will remind you that an author’s platform has three main elements: a website, a social media presence, and a network of professional contacts. Cultivating all three is essential in preparation for your book launch and promotion. Building a strong professional network and growing your social media following takes time and effort, so starting early is important. Colleagues, friends, and family can be helpful in getting the word out initially as your book launches.
It’s wise for authors choose two social media platforms and start sharing valuable and engaging posts. It’s best to steer clear of contentious subjects like politics. The objective is to gradually build a following, as these followers will be your primary advocates when promoting your book. Their word-of-mouth endorsements and sharing of your posts can be highly beneficial. Engaging with fans on social media allows you to establish a connection with them that would otherwise not exist. When you announce your book release on social media, your followers will be interested because they already know you.
While having a website may have been optional for authors in the past, it is now essential. Your website serves as your online business card, providing information about you and your book, including your message, your story or topic, and your mission as a writer. Using your name as the website URL rather than your book title is advisable. By doing so, you create a unified presence for all your future books and begin to build your author brand. Additionally, readers often follow authors, and using your name establishes the foundation for your author’s brand – it also helps your site come up ion search results.
The final crucial component of an author’s platform is your network of contacts. You keep in touch with people who will receive news about your book when it’s released. Some may purchase copies, while others may help spread the word to their own networks and business contacts. Many successful books have greatly benefited from the initial promotional push from the author’s network around the release date. People are more receptive to recommendations from those they know, making the PR efforts much more effective. In conclusion, there’s a lot of groundwork to be done before publishing your book.
