Feedback helps you evolve. This is true in a meeting with your boss, who tells you how your employee’s work is going. It’s true when a teacher calls a student for a chat after a test. And it’s also true with feedback on Facebook , which helps a brand evaluate its presence on the social network.
Feedback on social media can come in many forms, such as in the comments of a post , or in the reviews of a Facebook page . But in this article, we will show you how brands can deal with negative feedback in their social media marketing strategies. To Buy Facebook likes click here.
Facebook considers that there has been negative feedback when the user performs any of the actions listed below:
- hide the post;
- stop seeing posts from the page for 30 days;
- unfollow the page;
- report as spam, nudity, violence, harassment, fake news, etc.
To perform one of these actions and give feedback on Facebook, the user needs to click on the “three dots” on any post in the feed, Stories or directly on the page, and select the desired option. See the image.
When multiple users give negative feedback, Facebook’s algorithm captures this information and reduces the reach of posts, harming the page’s performance . Therefore, this analysis needs to be included in social media planning .
Where can I view negative feedback on my page?
Facebook wants you to know when users mark your posts as negative feedback. The idea is that you can use this information to avoid unwanted content that is even prohibited by the platform’s guidelines. This way, the user experience on the social network becomes more valuable — and that is Facebook’s main goal.
Therefore, this information is available in the “Page Insights” tool and in the Ads Manager . Feedback on Facebook applies to both organic and sponsored posts.
As Singapore followers , we make life easier for administrators by concentrating all social media management in one place. That’s why we also have information about negative feedback from Facebook.
How does feedback on Facebook impact your results?
When you receive negative feedback, Facebook takes a few actions.
If a user asks to stop seeing a post from your page, Facebook reacts immediately and makes the post disappear for them. If the person reports it as spam, nudity, violence, fake news, etc., the post goes for analysis and Facebook evaluates whether it goes against its Community Standards . If it does, the post is removed from the network. Furthermore, depending on the severity and recurrence of the page in the violation, Facebook may restrict its posts , disable it, and even report it to the competent authorities.
In addition to direct actions by Facebook, negative feedback can also be included in the algorithm’s calculation, as we mentioned earlier, and your reach may be harmed by having many users reacting negatively to your posts.
In Facebook ads , the impact of negative feedback is even more evident. This is one of the main factors in calculating the Relevance Score , which sets a score from 1 to 10 to measure the audience’s reaction to your ad.
A high score means good performance and a higher likelihood that your ad will be shown to the audience you want, over other competing ads.
Therefore, negative feedback can harm the performance, reduce reach and increase the costs of your campaigns . In more serious cases, Facebook may prevent your campaign from being displayed or even delete your page from the platform.
How to manage negative feedback?
Negative feedback is common, both on and off social media. Every now and then, a user may ask not to see a post on your page, perhaps because they didn’t like the content, or because they want to organize their feed better, or simply because they’re having a bad day!
Furthermore, negative feedback often increases on posts that have high engagement . In this case, the post reaches so many people that it ends up appearing in the feeds of people who were not expecting to see it. And, with this unexpected inclusion, they end up marking the post negatively.
So, you need to analyze the context before you despair over negative feedback. In any case, when several users mark a post as unwanted or unfollow the page, analyze what might have happened.
But keep in mind that pages have no influence over feedback on Facebook. There is no way to delete negative feedback or ask a user to ungag it, for example. It is simply received.
What pages can do is take steps to reduce the chances of receiving negative feedback. Now, see the steps you can take to do this!
Follow Facebook’s Community Standards
If you don’t follow Facebook’s rules, you simply can’t be there. The social network removes posts and pages that spread hate speech, violence, nudity, and other reprehensible practices. So, read Facebook’s Community Standards and comply with them.
Understand your audience’s expectations
Study your persona ‘s profile . Understand the themes, language, formats and types of images that your audience would like to see in their feed. This way, you can define your editorial line with a better chance of pleasing your followers.
Publish less sales content
Facebook should not be used to “spread propaganda”. No one likes to be bothered by aggressive advertising all the time, this attitude only tends to drive away the public. Therefore, change the focus from the brand to the public and create useful and relevant content for the consumer’s life.
Use attractive images
Images attract attention — for better or worse. If you include images that are poor quality, hard to understand, or too cluttered, for example, this could be another reason for people to hide your post.
Improve ad targeting
Another reason for negative feedback is if you target your ads to the wrong people or to an audience that is too broad. This means you are reaching people who have nothing to do with your brand. Therefore, narrow your targeting to an audience that is interested in what you are advertising.
Always keep an eye on negative feedback on the platform, as it is a good indicator of how well the public is accepting the content on the page. If the posts are not pleasing, you already know that you need to change something in your editorial line, especially if they do not comply with the rules of the social network. If you want to buy Facebook likes then go this site Singapore followers.com
But if you follow good practices on Facebook, there’s no need to worry. Check out our tips to make your posts more successful on Facebook !
